Tech Marketing Agency: Why Outsource Marketing Tasks?

Tech marketing agency

Marketing is a huge task for any tech marketing agency. Marketing teams are often feeling constricted by limited budgets and resources, add the fact that there is really no sufficient training available. Keeping your entire team in-house could have you exhausting your budget on their payroll and still lack the skill sets required. Meanwhile, outsourcing your marketing may result to control and quality concerns. Most industries are having a challenge with this it is something that all companies, managers, and employees should consider carefully.

When it comes to making a decision to hire IT marketing companies or in-house marketers, consider its potential to raise your revenue and the quality of your product. If you’re having second thoughts, the following are some reasons for outsourcing, at least, a part your marketing tasks:

Manage Costs

Fixed costs are expensive. Systems, people, as well as facilities comprise the major part of the budget for internal marketing. The cost of a poor hire may cost your company more than what you’ve bargain for.

Marketing agencies do not need benefits, and full-time salary. One indication of a great marketing agency is that they offer a vast of tactical, strategic, as well as technology skills.

Outsourcing saves the company money in salaries. In addition, your outsourcing partner can help you save money by directly purchasing `marketing programs(e.g., printing, media buys, advertising, etc.). By leveraging their suppliers, a good outsourcing partner can save a company 10 – 30% in their overall marketing spending.

Get More

Think about being capable of having the predictable and effective marketing programs that produce and nurture sales leads. With outsourcing, you can acquire marketing talent, cutting-edge strategies, some shared experiences, plus access to up to date marketing technology. It allows you to seamlessly synchronize a full customer experience, then touch every stage of the purchasing cycle with timely, agile and pertinent marketing campaigns.

The gap for marketing skills is real. Three quarters of marketers admit that their insufficient skills are affecting the company’s revenue in a way. Some of these marketers say it is playing a major part in the misalignment with the sales and marketing teams. The game is clearly changing. Marketers will need to learn the latest rules. Hiring an agency helps you bridging this gap. It also provides you a team consisting of different types of people that have diverse background and experience.

With tech marketing agencies, you will have access with top skilled professionals with good backgrounds in marketing, business strategy, content marketing, business strategy, communications, web design, graphic design, SEO, and internet marketing. These diverse skill sets will add eminent value given that they contribute exactly where it’s needed.

Efficient Staff

Several firms attempt to get around employing social media personnel, in-house marketers, SEO experts and content writers by simply having your current employees keep up with the pace. Putting the marketing burden on to your current employees (either skilled or not in that area) raises the chance of burnout as well as reduce your company’s productivity.

Outsourcing a part of a company’s marketing need will help maintain its momentum with vital projects. When your employees leave, chances are they will take with them project assets. Outsourcing marketing activities enable you to have a unified team as a partner.

Asset Tracking Software: Why Should You Buy It?

asset tracking software

If you are running a business, it is very important to track your valuable assets. These include your investments such as include computers, telephones, and other communication equipment. To keep track of these, it is recommended that you use an asset management system.

What exactly is an asset management system?

Basically, it is a software that allows you to track your company’s computers, furniture, training materials, and everything in between that could be deployed across several spots or offered to your staff for use outside of your company’s premises. Having a complete record about asset deployment will give you a peace of mind. It guarantees that you don’t lose any of your properties or assets and that all things are returned at the right time.

Remember, assets also come with financial responsibility. That is one of the many reasons why a lot of business owners are tracking their assets. Bassets eDepreciation and MoneySoft’s Fixed Asset Pro are some of the popular asset management software tools that you can use to track your assets’ value and depreciation. These tools are designed to provide your company convenience when it comes to creating tax time. By establishing any of these tools, you can greatly minimize the time that you usually allocate when obtaining data, calculating depreciation, as well as preparing all the necessary forms.

Things to Look For when Choosing Asset Tracking Tools

The type of asset management software that you need depends on the needs of your company. Whether you are running a small, medium-sized, or big company, considering a number of basic questions when looking for asset tracking solutions is vital.

Cloud-Based or In-House Systems

Does your company need a cloud-based system or the in-house one? What’s the difference? Cloud-based system provides a much convenient deployment, forever access from several, different websites, and minimized reliance on costly hardware. The latter, on the other hand, provides multiple-user access and better control when it comes to security.

Choose According to Your Business Needs

Before you pick one, you must completely understand first the needs of your business. There are some asset management systems that offer in-depth reporting and accounting features. These usually offer almost everything that your company needs not only for tracking, but also for depreciation and maintenance. Also, there are others who prefer module-based approach, which requires you to buy many products to meet the needs of your business.

Integration Requirements

Do not disregard your company’s technical integration needs. If your company has an accounting software, it is also important to have a reliable asset tracking software. This will help you integrate with the current features of your companies as long as other existing solutions.

Consider Your Processes

Choose a tracking software that suits best with your company’s operations and processes. If your company keeps data on a spreadsheet, you may want to consider buying a software that lets you manually enter a date or upload a spreadsheet. However, if your company deals with a plethora of items or products, choosing a software that works with barcode scanning is recommended.

Technical Support

Having your own technical support team is a big plus not only to your clients but also to your company. You can choose from either basic online or phone support. If you are not certain, you may want to talk with other vendors about the most ideal support option for your business.

Remember, if you have the right asset management system, you will no longer need to worry about keeping, tracking, and protecting your company’s data and assets.

Managed Services: How Important Are They To Businesses?

managed services

Most people ask about the importance of managed services. It is important to find out what it can do and its effectiveness. A managed service allows you to offload particular IT operations to a certain service provider, referred as a managed service provider. Instead of doing it yourself, the managed service provider assumes continuous responsibility for managing, monitoring and or problem resolution for any selected IT systems and functions.

Among the features of managed service providers include alerts, patch management, data backup, security and recovery of different devices: notebooks, servers, storage systems, networks, desktops and applications. Many people experience fewer interruptions caused by IT issues by offloading their infrastructure management routine to an expert managed service professional. This means that they can now give hundred percent concentration in running their businesses.

Depending on the services to avail, managed service providers based their prices on a per subscription basis, the number of devices and also on different packages at different levels. Some provide on-site customer support when clients require them. Basic services typically start with monitoring in which you will be given a notification regarding your problems that you need to resolve by yourself. Also, service providers offer a packaged service that covers everything from alerts to resolving problems. First, they need to perform assessments in your existing IT environment and management requirements to give you an overview about what kind of managed services you need most for your business.

In order to compete effectively in the market, small businesses need efficient technology to achieve better operations. Many small businesses are scarce in terms of IT resources and it is usually submerged with responsibilities of maintaining the IT infrastructure to which their business depends on. The crucial effect of this problem is when you fall behind in saving things up like backups, security and patches, you could face an IT outage or some problems down the road that can give negative impact to your business. For example, if your customer management system, email server, and financial application go down unexpectedly, you’ll face revenue losses and substantial productivity as results and this is something you need to avoid when running your business.

MSPs act as your IT department extension, responsible of IT infrastructure routine such as 27/7 management and monitoring; hence, setting your IT staff free from workloads. Instead, have them focused on higher-value projects. MSP eliminates technology problems by proactively maintaining and monitoring your systems. MSP troubleshoots issues and resolve it more efficiently.

Unlike traditional outsourcing situations, here, you are the one deciding on what the service provider would take care of and want to handle and you surrender IT asset control. In MSP you can preserve full visibility into the management of your systems. In the MSP subscription model, you can have more expense predictability than billing and consultant-type model.

There are many things that can make a big difference in managing your company’s IT infrastructure, however, due to lack of resources and time, these advantages fall into cracks in most organizations. If there is a qualified managed service provider in a certain company, it could surely bring another surprising benefit that comes in the form of periodic reviews. Managed service providers ensure that everything is running perfectly without putting any risk to the client’s IT environment.

CCTV Systems Protect Retail Outlets

cctv systems

People are spending more and more on CCTV systems to protect their homes and places of business. This trend appears to be a reaction to the proliferation of criminal activities including assault and theft. As a result, very few retail outlets operate without CCTV systems, even if some can only avail of the simplest models.

In these very troubled times even retail outlets face a variety of threats they need to protect themselves from. There are thieves who may come in the middle of the night. Shoplifters don’t wait for the stores to close; they rely on guile to steal high value items off store shelves even when the store is open. When the same retail outlets install CCTV camera systems, losses due to theft dramatically decrease. The most significant increase is on shoplifting; shoplifters would rather try some other place when they see a deployed CCTV camera.

If robbers who can come during store hours or in the dead of night are not deterred, a CCTV camera system can record the incident / intrusion to make it easier for police to go after them. Recorded footages become valuable pieces of evidence against miscreants. This piece of news about a thief caught on CCTV camera is a good example.

As a deterrent, CCTV systems are also effective on a retail outlet’s own employees. Left unchecked, dishonest employees can rob any business blind; this is especially true when retail outlet employees connive with people posing as customers. But when they know there is a monitoring system which may include hidden cameras, they are given pause.

Surveillance systems also serve to protect a retail outlet’s own employees. Unscrupulous people who pose as clients sometimes claim they have not received the correct change, or the product they have paid for. A surveillance system that records footages of interactions with the client, especially at the cashier area, makes sure the truth comes out.

False claims can also take the form of ‘accidents’ allegedly suffered in the store. People can claim to have been manhandled or assaulted by store staff. Without protective video footage recordings, the retail outlet and its employees are exposed to the possibility of civil and / or criminal liability for something they are not responsible for.

There are other ways CCTV camera systems protect and benefit the business. Employees may be clocking in and then leaving the premises; surveillance videos can reveal theft of time. Retail store owners may discover employees who are slacking off or providing less than satisfactory service to clients when they review store video footages. Armed with this knowledge, they can take corrective action before the shortcomings of a few employees result in loss of business or damage to the store’s reputation.

With all these benefits should you rush over and get the first CCTV system you see installed in your store? Most security experts insist that each retail outlet has its own unique needs. Check out the features of CCTV systems and compare them with your requirements before parting with your hard-earned cash. Pricier does not always mean better.

Telemarketing Software Reviews Reveal The Benefits of Automated Dialing Systems

telemarketing software reviews

A company who has considered automating their marketing efforts will most likely have read a few telemarketing software reviews. The intent, of course, is to find which particular software will fit their requirements best. Most of these companies are so influenced by what other people write about telemarketing software that they make their choice based mostly on what they read. But the one thing that telemarketing software reviews seem to emphasize is the benefits of using various automated dialing systems, of which there are quite a few.

In telemarketing, sales agents use phones to reach out to a company’s list of existing and prospective clients in order to close sales. Though the description sounds simple, the steps required to improve the efficiency of telemarketing efforts can be very complex, thus the need for suitable reviews of available telemarketing software. The varied requirements of each business enterprise add to the need to ensure the most appropriate system is employed; this is something that members of such professional organizations as the Contact Center Association are careful about.

One of the features that need particular attention when reviewing telemarketing software is the type of auto dialing system. For example, while predictive dialing systems allow more calls to be made per hour, it comes at a price that few companies can afford; robotic calls and call mishandling often leads to irritated clients. If you have ever picked up a phone only to hear silence followed by a ‘canned’ spiel at the other line, then you already have an idea how annoying it can be. This is because the software automatically dials numbers off a list and virtually pressures sales agents into handling more calls. That is why this system has been slammed by telemarketing software reviewers; predictive dialing systems are hardly used now.

Progressive dialing systems are a step ahead of predictive dialing systems. Reviewers of telemarketing software say that because the system passes call information to the agent at the same time the call is placed, communication is made more professional. The few seconds grated to the call agent to view the call information prepares him for his interaction with the client. In this system calls made to clients are never placed on hold; calls are placed only when agents are available to field it. Progressive dialing systems still maximize the call agent’s time, but it does not do so at the cost of possibly annoying a potential client.

The dialing system which allows the most professional communication between the call center agent and a client is called preview dialing. In this system the sales agent is provided the time to read and review a client’s past interactions with the company prior to the call being made. This allows the sales agent to personalize the approach to fit the profile of the prospective client, giving the client a feeling of importance. Telemarketing software reviewers regard this as the most effective dialing system in situations where there have been past interactions with the prospective client.

The best telemarketing software systems usually combine features of progressive and preview dialing systems. This then maximizes the efficiency of interactions with both new and existing clients.

Latest Touch Screen Technology – Pushing The Boundaries Of Human-Machine Interaction

latest touch screen technology

It is always surprising how fast technology advances; and it seems like the pace just keeps getting faster. There is always some new technology undergoing development or getting launched at any given time that it is really hard to keep up with the latest and best. What’s on top at the moment may soon be overtaken by a completely new and disruptive concept in a heartbeat. The same can be said of monitors and smart devices where you cannot really tell for certain which has the latest touch screen technology.

Despite all that, manufacturers are always hard at work improving upon the technologies currently in use, to make them easier to use, sturdier and less sensitive to dirt and interferences. Even the latest touch screen technology at the moment can still use some improvement.

With the introduction of touch technology, what was once just a viewing screen became an instrument of human-machine interaction. This made the monitors and smart devices they were used on even more useful. The technology opened up new ways in which touch screens can be used, such as:

  1. Information Kiosks: Touch technology gave informational screens the ability to actively interact with its users. With this ability to interact, the user is able to quickly focus on the information he requires by the mere use of touches and gestures.
  2. Multi Touch Walls: Large touch screens make provide a literally eye-catching way to showcase a range of products or services. What is more, people who show interest in the display will be encouraged to explore for more information because navigating using touch screens is convenient and not as intimidating as using a keypad.
  3. Health Care: Touch screens are very useful additions to medical records keeping, inventories, pharmacies & drug dispensing, medical and dental clinic automation; they help make tasks more accurate and access to information a lot more convenient. Kiosks can be set up to allow patients to register for check-ups on their own, giving the medical professionals more time to do what they do best – treat patients.

  4. Industrial Applications: They are great for use on building automation control screens, and it is easy to integrate biometric security features. The construction of newer screens make them almost impervious to smudges, water and scratches, making them ideal for use on machinery and equipment control screens.

  5. Personal computers and smart devices: Modern multi-touch screens have so revolutionized the way people communicate and socialize that many organizations, like the Computing Technology Industry Association (CompTIA), are focused on mobile marketing strategies.

Despite all the technological advancements in touch screens, there remain challenges and room for improvement. Some technologies are sensitive to light, to EMI, to RFI, to smudges and breakage. Perhaps it is most ironic, that touch technology actually removes the element of touch or feel when entering data, which makes it hard to learn to enter data accurately. But with the number of research initiatives under development, it is certain that touch screen technology will continue to push the barriers of human/machine interaction.

Cloud Migration – The Process

cloud migration services

Cloud migration can be a relatively painless exercise if planned, executed and implemented properly.

Initial planning involves identifying the organizations goals and objectives.  Properly defining them is crucial to selecting the most appropriate cloud environment and type to migrate to.  It also helps determine the nature and extent of services that will be required.  At this initial stage a decision whether to do a full cloud migration or a partial (hybrid) migration needs to be taken.  The nature of the infrastructure of the origin and destination need to be examined for compatibility issues.  The migration strategy will then be developed based on the business entities’ goals, the hardware and software that need to work together.  Members of the Cloud Computing Association are familiar with the routine.

The time required for the business organization to get business activities to normal after an incident called the recovery time objective (RTO) needs to be defined, as well as how many hours or days of data the business can tolerate losing called the recovery point objective (RPO).

After the organization’s requirements are defined, a schedule needs to be prepared containing the full range of migration tasks.  The schedule needs to be coordinated so as to reduce impact on the business organization’s activities.  Then tools, equipment, and infrastructure on the origin and destination sides need to be prepared.  Data, applications, and businesses should be prepared for migrating to the cloud.  Networks and storage need to be tested for any issues with connectivity and compatibility.

The people providing the best cloud migration services should do a dry run of the migration process to ensure that everything will work as planned. Only then can the process of actual migration begin.  Tests are conducted while in process as a further safeguard against failure.  As a final check, servers are validated after the migration of data, applications, and business processes, are complete.

The final act required of the people providing cloud migration services is the hand-over of the complete project.  Should any further bugs be discovered by the client at this point, those are dealt with and the acceptance papers signed.

Planning takes out a lot of the kinks before they happen.  You should always invest in detailed planning, especially with projects involving IT.

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